Gartner defines sales enablement platforms (SEPs) as tools that unite sales enablement functions and customer-facing sales execution. They predominantly feature native capabilities for sales content, sales training and coaching. SEPs can also offer open APIs to integrate with offerings from complementary vendors with selling relationships and prebuilt integration for bidirectional data sharing and synchronization for seamless access by end users between applications. They are used for internal and partner/channel enablement.
Today, Brainshark and Seismic are excited to announce a strategic partnership to better solve these challenges with an integrated, end-to-end sales enablement solution. Below, Brainshark CEO Greg Flynn and Seismic CEO Doug Winter provide details on the partnership and what it means for both customers and buyers of sales enablement technology.
Brainshark partners with another sales content partner, Seismic
As marketing creates content for sales to use with prospects, reps should be trained and coached on how to use it effectively. Once reps are trained and coached, organizations can further improve productivity by leveraging solutions like Seismic, which empower reps to quickly find the best content and customize it for each buyer conversation. Ultimately, integrating Brainshark and Seismic is a natural partnership.
Brainshark and Highspot have entered into a strategic partnership to integrate their solutions, streamlining sales onboarding, training, coaching, content management, customer engagement, and analytics.
Content folders. Content collections. Content playbooks. Unlike sales enablement portals in Brainshark focused solely on training, collections in Content Camel allow you to group content in meaningful sets to speed up reps drilling down into the right content. The content could be internal-only content for training or external facing content, shared with prospects and customers.
Allbound is a saas platform that helps companies accelerate growth through their resellers and distributors with more predictably and lower costs by providing sales reps with a single SaaS toolset for training, content marketing, collaboration, and customer success. The company's partner relationship management (PRM) software from partner
The adoption of sales enablement platforms all over different sectors to increase their efficiencies in terms of content management, training, sales communication, and training is credited with driving market growth. Businesses have increased their investments in technologies like machine learning and AI.
Based on Component, the Sales Enablement Platform Market is categorized into Platform (Without Services) and Service. The platform segment led the market with the largest revenue share in 2021 and is predicted to continue its dominance throughout the forecast period. A single platform for managing an organization's sales team is provided by the sales enablement platform. A sales enablement platform is being used by many businesses in a variety of sectors to boost productivity in areas including coaching, training, content management, and sales communication.
Based on geography, the Sales Enablement Platform Market is categorized into North America, Europe, Asia Pacific, and LAMEA. In 2021, North America had the largest revenue share, and it is predicted that it will continue to hold that position throughout the projection period. Market growth is being fueled by the presence of sales enablement companies in the area as well as the expanding use of connected devices. The market in the region is being driven by the introduction of new market participants in the sales enablement sector with an approach toward providing AI-based content management solutions and training sales agents.
Seismic emphasizes their ability to help you achieve four particular goals: customizing buyer experiences, streamlined selling processes, automated content management, and content analytics. Like Highspot, Seismic combines content production with sales enablement to deliver a powerhouse platform well-suited to pre-sales professionals.
Brainshark offers a sweeping array of tools for pre-sales professionals. Their featured processes include a scorecard tracking system for KPIs, smoothing relationships within company hierarchy, distributing and tracking training programs, and developing sales content.
However, changing consumer preferences coupled with inconsistent user experience are likely to limit the growth of the market. In addition, the lack of optimized content and lack of co-ordination between marketing and sales teams is impacting the overall market.
Several market players are setting up digital sales rooms (DSRs) to streamline the seller and buyer experience. DSRs provides a single location for access to content and communication related to a sales cycle. These can be used to collaborate with stakeholders. In addition, the digitization of industries and the rising adoption of connected devices have also promoted the demand for sales enablement platforms.
The platform segment accounted for the largest revenue share of 74.3% in 2021 and is likely to dominate the market over the forecast period. The sales enablement platform helps organizations with a single platform to manage their sales team. Several organizations across different industries are adopting the use of a sales enablement platform to increase efficiency in aspects such as training, coaching, content management, and sales communication. The continuously changing buyer preferences have compelled companies to invest in coaching and training of inbound sales teams. For example, as per Spotio, a sales enablement platform, 81% of sales executives stated utilization and content search as the top productivity improvement areas.
North America dominated the market with a share of 31.7% in 2021 and is anticipated to retain its position over the forecast period. The market is driven by the presence of sales enablement players in the region coupled with the rising adoption of connected devices. The entry of new market players in the sales enablement industry with an approach toward offering AI-based content management solutions and training of sales reps is driving the market in the region.
A rise in the number of sales enablement platforms that focus on providing personalized content and coaching depending on the type of industry is boding well for the market. The inclusion of microlearning, sales gamification, and AI-enabled sales metrics are anticipated to yield high revenue for the sales enablement platform. In January 2022, Highspot entered into a partnership with Outreach, an intelligence platform provider. Through the partnership, the company will be able to conduct efficient and effective buyer engagement.
With increased competition and heightened buyer power, sales operations and processes have had to become more complex to provide prospects with the right content at the right time. The need for sales enablement solutions has grown accordingly. Using the right sales enablement software, sales and marketing teams work together seamlessly to deliver timely, relevant, and on-brand content to prospective buyers. But with so many sales enablement tools out there, it can be difficult to determine which ones will actually save your business time instead of creating more work.
Allbound is a SaaS platform that helps companies accelerate growth through their resellers and distributors with more predictably and lower costs by providing sales reps with a single SaaS toolset for training, content marketing, collaboration, and customer success. The company offers partner relationship management (PRM) software from partner onboarding to enablement, marketing collaboration, and deal registration.
For managers and leaders, ClearSlide provides engagement dashboards to improve deal visibility, coaching, and stronger forecasting. For content users and creators, ClearSlide makes it easy to recommend content tailored by sales stage, with next-step interaction suggestions. For reps, ClearSlide intuitively delivers content, communications, and analytics in a single platform experience.
Companies continue to invest in content to help drive leads and close sales. However, in the absence of the right processes and tools, the ROI on these content assets continues to be low. And enabling sales with content is a huge efficiency drain on the marketing team.
Modus helps direct and indirect sellers transform sales engagement with better conversations to get sales done. The Modus Sales Hub is an intuitive mobile sales enablement app powered by AI to provide instant access to content, interactive tools, and skills development. Lead capture automates lead routing and responsiveness to improve event performance. With clear visibility into content, trade show performance, and seller capability, world-class brands use Modus to get sales done.
Samesurf is an instant collaboration platform that enables multiple remote users to experience the same content in real time from any device, browser, or mobile app without installs or coding of any kind. Its co-browsing and related technologies are utilized by a multitude of clients for critical use cases like sales, support, training, on-boarding, online meetings, telemedicine, and real-time collaboration.
At Showpad, buyer experience is the ultimate differentiator. This is why Showpad built the most flexible sales enablement platform that marketing and sales rely on to prepare sellers, engage buyers, and optimize performance with insights. With a single user experience, the solution makes it easy to discover and share the right content, deliver training and coaching, and maximize seller productivity.
Upland Qvidian is the premier provider of cloud-based RFP and proposal automation software, helping more than 1,000 companies worldwide win more business with better processes, improved productivity, and more effective sales documents. Upland Qvidian offers the only proposal automation solution fit for an enterprise, offering security, compliance, and simplicity at scale. Passionate about helping clients build persuasive sales content and win more business, Upland Qvidian also offers expert advisory services and community-building opportunities to its global client base. 2ff7e9595c
Comments